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Winners of Wella Professionals International Trend Vision Awards Announced Live from London

The winners of the 2017 Wella Professionals International Trend Vision Awards were chosen from a global field of talented hairdressing competitors. The judges have named their favorites and they are...

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Live From London, Wella Professionals Will Celebrate 15 Years of Trend Vision Awards

The International Wella Professionals Trend Vision Awards (ITVA) will take place on Oct. 14 in London. Here's a quick snapshot of the competition—its history, meaning, and why hairdressers, everywhere, should explore their creative talents and enter this life-changing contest.

Coty Professional Beauty to Partner with Salon International and Alternative Hair Show

Coty Professional Beauty to partner with two institutions of British hairdressing.

ITVA 2016: Wella Professionals International Trend Vision Awards Recap

The 14th International Wella Professionals Trend Vision Awards (ITVA) just wrapped up this fall in Barcelona, Spain. See the winners and pics from the event!

Inspiring Sebastian Professional Global Artistic Directors Share

Michael Polsinelli and Shay Dempsey are the creative forces behind Sebastian Professional, the styling brand known for exciting products designed to create fearless finishes. MODERN met with the Global Artistic Directors shortly before their presentation at the 2016 Trend Vision Awards in Barcelona to get their thoughts on inspiration, their new collection and more.

WELLA TREND VISION: A Chat with Philip Ferreira

Philip Ferreira wins the Gold in the Color Category for ITVA 2012. Here is an interview with Philip just after the victory, as well as two bonus videos!

WELLA TREND VISION: "The Sound of Color" 2013 Trends Presented

The 2013 Wella Trend Vision trends, themed "The Sound of Color" are presented at the ITVA in Madrid, Spain.

WELLA TREND VISION: The Competition Takes Place

In Madrid, Spain at Wella's Trend Vision Modern watches as the competitors take the stage in front of the 2000 attendees. Check out these videos and see the USA take the stage.

Wella's 2012 International Trend Vision Awards in Madrid

Wella's 2012 International Trend Vision Awards in Madrid, all the buzz, all the need to knows, how to vote in People's Choice, and how to watch!