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Converting Fans to Clients

No matter what clients are considering‘buying or trying’ – a new color technique or the latest cosmeceutical brand –they go through a journey before they making the leap. This journey has long been documented by marketing experts.

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How to Handle Negativity on Social Media

Got a disgruntled client grumbling on Yelp? An irked employee sabotaging your Twitter? Before you react, social media expert Valorie Reavis helps you develop a social PR plan that prevents a hiccup from becoming a nightmare.

Watertight Ownership Possible With Watermarking

The recent panic over Instagram’s changes to its privacy and terms of service that appeared to give it the right to sell on users’ photographs, including hair images, reinforces the need to watermark all photos across all social networks, warns social media expert Valorie Reavis, founder of Linkup Marketing.

How Facebook's New Function Will Drive Your Referrals

As Facebook announced plans for its new Graph Search function, social media guru Valorie Reavis helps salons prepare to harvest a great new resource for client referrals.

Ask Yourself, "Who Cares?"

In the sixth blog in her Facebook Insights series, social media guru Valorie Reavis shows you how to measure who care about what you have to say on Facebook.

Online For the Holiday: Creating A Facebook Pop-Up Party

In honor of the season social media expert, Kelly Ehlers, is giving away three simple promotional ideas to implement this month on your salon’s social networks. In this, the second installment of the series, she details a promotion Ehlers has dubbed the "Facebook Pop-Up Party."

Tips For Building your Salon Facebook Network

Growing your Facebook fans may seem like a daunting task. You can create easily create an engaging Facebook page, with beautiful photos and content, but unless you know how to best promote it, your fans may never find you! Here at Style Sync, we often remind our clients that social media is not a popularity contest, but in the same regard, it’s important to have a valuable audience to talk to on your Facebook page.

Create a Facebook Advent Calendar

Social media coach Valorie Reavis encourages you to engage your clients to check out your salon's Facebook page every day with an advent calendar of holiday tips and offers through December.

ON FACEBOOK: Disbelief and Grief Over Salon Shootings

Two deadly salon shootings shock the MODERN SALON Facebook and Twitter communities.

What's Your Virality?

In her blog series analyzing Facebook Insights, Linkup Marketing's Valorie Reavis explains 'virality' and show you how to track the engagement actions of your Facebook friends.

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