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Eurisko

Fear: Risk and Originality

Eurisko's Leon Alexander is back with an analysis of fear--including how it can hold us back but also surprisingly sharpen our thinking.

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Eurisko’s Double-Sided Color Lab

Eurisko’s Double-Sided Color Lab positions color as the main feature in the salon from any direction. It is both functional and aesthetically attractive, and colorists can operate from both sides.

You Say You Want a Revolution?

With his latest eye-opening blog, Eurisko's Leon Alexander gives owners advice on the future of the industry--cleverly organized by Beatles' titles.

Why You Should Burn Your Bridges

Eurisko's Leon Alexander, Ph.D. explains how to achieve world-class status by giving 100 percent, and why 99 percent isn't good enough.

Salon Designer’s Shopping Guide

Whether you’re outfitting a whole new beauty operation or have decided your salon and spa needs a little rejuvenation, design can be fun but also frustrating. To lend a hand, top furniture manufacturers share their latest products and top salon and spa designers offer their best shopping tips.

Eurisko Design Launches Comprehensive Salon Services and Names New Division Leaders

Eurisko staffs up.

It's Time for a New Salon Business Model

Eurisko's Leon Alexander studies the emerging consumer trends of instant gratification, borrowing, customization and entertainment, then sketches out plans for the salon business design of the future.

Question Everything and Assume Nothing

Eurisko's Dr. Leon Alexander encourages beauty professionals to elevate the industry by perfecting the art of the question.

A Window Into the Consumer Mind

Leon Alexander is on a mission.In fact, Alexander, who holds a Ph.D. in behavioral psychology and is the founder and president of the salon design company Eurisko, is striving to elevate the thinking of the professional salon industry on how to ...

The Shopping Guide

Whether you’re opening a new salon or spa experience in your community or updating your outdated look, it’s smart to research the latest furniture and equipment to hit the professional beauty market. Salon Today is jumping on your ...

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