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A Wellness Arrival Ritual Makes Mask-Wearing a Little Easier for Clients

Two salons incorporate essential oils in an arrival ritual that encourages clients to relax, while making wearing a mask more pleasant.

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8 Steps to Ensure Clients Choose Your Salon Over the Competition

Pre-COVID, most salon leaders and stylists probably felt like they had the basics of client recruitment and retention covered. The salon experience was relaxed, comfortable. Why would a guest go anywhere else for cut, color or style?

Eufora International Announces Next Phase of its Planet-Friendly Practices

Acknowledging the global impact of landfill waste, Eufora builds upon a long-standing  planet-friendly philosophy with introduction of a new "Refill. Reuse. Recycle." campaign. 

9 Programs to Drive Your Business Forward

While salon owners made plans for closing their salons earlier this year and scrambled to fill out PPP paperwork, Eufora went to work designing solid programs that supported their businesses and their teams through the closure and as they prepared to reopen and rebuild.

Eufora International Launches Eufora.University, an Online Learning Platform for Salon Professionals

From technical tutorials to leadership programs and sales training, professionals from all sectors of beauty can access video content specific to their needs.

Attend a Virtual VisionQuest to Help You Move Forward

Eufora International’s VisionQuest features inspiring keynote speakers coming at you virtually and free of charge. Topics on Monday 4/27 include Mindfulness as Mental Fitness and Marketing Strategy for Stylists with Britt Seva.

How Stylists Can Sample to Capture a Future Sale

Three proven tactics on how to follow up on a sampling campaign and all are guaranteed to bounce your revenue forward and ensure you capture future sales dollars.

6 Ideas for Making Holidays in the Salon a Merry Success

It's never too early to start planning for a busy, profitable holiday season. Follow these strategies for moving into a wonderful 2020.

Eufora Hires Director of International Sales to Further Expand Global Reach

Mary Kennebeck joins Eufora International with over three decades of beauty industry experience.

“Become What You Imagine”: Eufora 2019 Global Connection

More than 1,200 stylists and salon owners gathered at the company’s two-day, bi-annual event in San Diego.