A Wellness Arrival Ritual Makes Mask-Wearing a Little Easier for Clients

Two salons incorporate essential oils in an arrival ritual that encourages clients to relax, while making wearing a mask more pleasant.
Two salons incorporate essential oils in an arrival ritual that encourages clients to relax, while making wearing a mask more pleasant.
Pre-COVID, most salon leaders and stylists probably felt like they had the basics of client recruitment and retention covered. The salon experience was relaxed, comfortable. Why would a guest go anywhere else for cut, color or style?
Acknowledging the global impact of landfill waste, Eufora builds upon a long-standing planet-friendly philosophy with introduction of a new "Refill. Reuse. Recycle." campaign.
While salon owners made plans for closing their salons earlier this year and scrambled to fill out PPP paperwork, Eufora went to work designing solid programs that supported their businesses and their teams through the closure and as they prepared to reopen and rebuild.
From technical tutorials to leadership programs and sales training, professionals from all sectors of beauty can access video content specific to their needs.
Eufora International’s VisionQuest features inspiring keynote speakers coming at you virtually and free of charge. Topics on Monday 4/27 include Mindfulness as Mental Fitness and Marketing Strategy for Stylists with Britt Seva.
Three proven tactics on how to follow up on a sampling campaign and all are guaranteed to bounce your revenue forward and ensure you capture future sales dollars.
It's never too early to start planning for a busy, profitable holiday season. Follow these strategies for moving into a wonderful 2020.
Mary Kennebeck joins Eufora International with over three decades of beauty industry experience.
More than 1,200 stylists and salon owners gathered at the company’s two-day, bi-annual event in San Diego.