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2017 Salon Today 200: Technology

Meet the 2017 Salon Today 200 Honorees in the category of Technology. In today's fast-paced world, technology plays a critical role in boosting a salon and spa to the next lever--from communicating with guests, measuring and motivating team members and keeping all systems running strong.

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Demandforce Introduces Two-Way Texting

A new feature on Demandforce allows salons to text back and forth to their clients from with the dashboard.

Demandforce Unveils Newest Generation of Features

Demandforce recently unveiled its newest features, designed to help small business, like salons and spas, stay connected with their customers.

How to Engage Today's Clients Between Appointments

In this candid interview, SALON TODAY 200 Honoree Rowena Yeager, owner of Studio Wish in Twinsburg, Ohio, talks about how using Demandforce is shaping her brand's relationship with its clients.

Creating Demand

When New York’s Scott J Salons and Spas adopt an automated marketing program, the company realizes a big boost to the bottom line.

Creating Demand for Your Salon

As a successful salon owner, Scott Buchanan knew about marketing strategies that boost business, such as appointment confirmations, online surveying of clients, referral programs, and customized promotions to the salon’s database. As a busy owner of three New York-based salons, he and his staff had a difficult time finding time to manage all those mundane efforts. In November 2010, Buchanan adopted DemandForce, an integrated marketing and communication platform that automated all those efforts. Now, a year later, he credits DemandForce with generating an additional $64,000 of revenue over the past 12 months.