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COVID Uplifting

Opening a Salon and Building a Culture Amid a Pandemic

When Mark DeBolt and Ryan Trygstad opened their new Manhattan salon this spring, they hadn't factored in a pandemic. They wisely used the time when they couldn't open to alter their salon design to adapt to new protocols, build their communication strategy and grow their culture with their new team.

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John Paul Mitchell Systems Announces $4 Million USD Salon Jumpstart Stimulus

The program will include free hair color, free back-bar product, enhanced education and digital support for participating salons.

REPORT: Which Beauty Categories Will Thrive, Which Will Struggle

No surprise that products promoting a cleaner lifestyle--soaps, sanitizers, even shampoos--continue to hold but products that are deemed 'can-wait' items may struggle for years to come, according to this new report from Kline.

COVID-19 CARES Act Includes Recovery Rebate and Expanded Unemployment Benefits

Includes expanded unemployment insurance benefits and a recovery rebate. Learn about some of the key points of this important legislation.

Apply Now: Emergency Aid for Beauty Professionals

The Professional Beauty Association (PBA) and PBA Charities have created a new fund to help our industry during this unprecedented crisis.

5 Ways to Build a Trusted Brand

As we move through this crisis, we don't know what's on the other side but a healthy and trusted personal and salon brand will be more valuable, than ever. Stylists and owners can start thinking about and implementing these steps now.

Henkel Launches Global Solidarity Program for COVID-19 Support

Henkel, the parent company of Sexy Hair, Pravana, Joico, Schwarzkopf Professional, Guy Tang #Mydentity, Alterna and Kenra, launched comprehensive global solidarity program to support affected communities, employees and customers.

#ShowYourRoots Campaign Urges Clients to "Wait for Us"

Step away from the box color. These stylists are asking their clients to please wait until they are open again to touch their hair color.

Fashion Houses, Costume Designers Make Masks, Hand Sanitizer to Support Healthcare Workers

High-fashion heroes, we salute you.

Need a Friend During the Pandemic? Foster a Shelter Pet for Your Sake and Theirs

For many, sheltering at home during the Coronavirus pandemic can be a lonely, isolated time. At the same time, staff members at animal shelters are in short supply. This is the perfect time to consider sheltering a foster and it can be good for your health.