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Aveda Means Business

Maximizing Revenue Per Square Feet with a Master

Anyone can open a salon. But opening a salon, making it profitable and staying in business is another matter. Learn how to maximize your revenue per square foot with Jim Pacifico.

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Profit-Driving Strategies for Spring and Summer

Client referral programs, retail incentives, working with assistants, and employee bonus programs--SALON TODAY recommends a list of stories that all aim to bring more profit to the bottom line.

SALON TODAY RECOMMENDS: 10 Powerful Recruiting Strategies and 10 Tips for Overall Growth

Four quick reads packed with powerful knowledge for salon owners and managers. SALON TODAY-recommended articles tackle recruitment strategies, profile an owner's growth journey, detail the revenue opportunity in hair extensions, and share growth tips from award-winning salons.

SALON TODAY RECOMMENDS: 3 Millennial Salon Owners Rockin' It & Are Front Desks a Thing of the Past?

Get a dose of educational articles that make you think, feel inspired and get motivated on improving your business on avedameansbusiness.com. In this series, we look at five articles trending right now—from profiles on millennial owners who are "busting the millennial myth" and bringing their salon to new heights; to the evolution of the front desk; to how salon owners’ choose their salon’s names.

SALON TODAY RECOMMENDS: Strategies for In-Salon Education & Minimizing Stylist Turnover

What kind of continuing education do you have at your salon? Are you inspiring your employees to reach their full potential? This month Aveda Means Business covers topics from in-salon education to minimizing stylist turnover. Learn some ways on how to attract stylists who are passionate about the business and who will fit in with your salon’s culture.

Salon Today Recommends: Rewarding Your Loyal Clients, 6-Figure Success & Systems for Your Men's Business

Salon Today and Aveda Means Business are both dedicated to helping salons and spas grow and thrive, helping beauty professionals meet their full potential. Read how one salon thanks their long-time loyal guests through an annual guest appreciation event; how one stylist spent his entire career focused on the business of men’s grooming; and how a grass-roots effort stopped a bill that required cosmetology schools to reduce its required hours. Plus more!

Salon Today Recommends: Become a 6-Figure Stylist, Boost Your Bottom Line & Aveda’s Full Spectrum Demi+ Line

Salon Today is always on the lookout for savvy business advice, and we recently found great reads on these topics on Aveda Means Business. Get more info about Aveda’s new Full Spectrum Demi+ Line; Learn how one master colorist produces $500,000 in retail and service revenue each year. Boost your bottom line; hear what you can expect at Serious Business 2018; and see what one salon does to show client appreciation.

Salon Today Recommends: Recruiting Students, Maximizing Your Color Business & Retail Tips

At SALON TODAY, we're always on the lookout for best practices and how-to case studies from salon owners on making business more efficient and profitable, and encourage our community to search for and share solutions. Here is a collection of success stories recently added to the Aveda Means Business blog. This series covers hiring strategies, strengthening retail with new promotion ideas, and helping staff grow color revenue.

Picture Perfect: Engaging Your Team with In-Salon Photoshoots

About four years ago, St. Petersburg, Florida, salon owner Joe Connell decided to take a chance on something he had never tried before—a formal photo shoot with his staff. Connell partnered with NAHA photographer and winner, Chrystopher Benson, brought together his 90 staff members and unleashed their creativity!

SALON TODAY RECOMMENDS: 5 Articles on Solving Struggles in Retailing, Retention, Legislation and More

Being a salon owner means managing the education of stylists, retention of staff, progress of profits and more. Inevitably, there are land mines in all of these areas and the path to success is not always clear. We've explored the Aveda Means Business blog and found stories of several salon owners who think outside the box to find solutions to common small-business struggles. Read about the areas where their businesses struggled and what they did to implement systems that work.