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Alterna

Henkel Hair Professional Brands Launch “BCU” Salon Support Program

The program is designed to support professional salons and hairstylists navigate what will be a “new normal” through encouraging and motivational tools, and education from their favorite artists.

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Henkel Beauty Care Hair Professional Brands Launch Affiliate Program

Henkel North America’s Beauty Care Hair Professional brands have teamed up with a service provider and launched a comprehensive initiative to showcase their dedicated support to the hairstylist community with an e-commerce affiliate program

Henkel Beauty Care Hair Professional Supports Professional Beauty Association’s COVID-19 Relief Fund

Henkel North America’s Beauty Care Hair Professional will donate $200,000 to The Professional Beauty Association (PBA) to support the PBA COVID-19 Relief Fund, designed to help support licensed beauty professionals who have not been able to work or are experiencing financial hardships due to the COVID-19 outbreak.

Henkel Launches Global Solidarity Program for COVID-19 Support

Henkel, the parent company of Sexy Hair, Pravana, Joico, Schwarzkopf Professional, Guy Tang #Mydentity, Alterna and Kenra, launched comprehensive global solidarity program to support affected communities, employees and customers.

The Next Big Thing in Beauty: Over 29,000 Brands Show Their Latest at Cosmoprof Worldwide Bologna

New technology, new trends, and new formulations are launched at this European trade show.

Celebrity Stylist Andrew Fitzsimons Announces THE HAIR MASTERclass

Part NYFW, part TED Talk, and part look-and-learn, celebrity stylist Andrew Fitzsimons launches The Hair Masterclass series, with its first event in Los Angeles this February.

Modern Memo Exclusive: An Interview with Stefan Mund, Regional Head of Henkel Beauty Care Hair Professional-North America

Mund has oversight of a large portfolio of brands that now includes Schwarzkopf Professional, Sexy Hair, Kenra Professional, Alterna, Pravana, and Joico.

Henkel Appoints John Fortunato as General Manager of Schwarzkopf Professional North America

Henkel announced today that the Schwarzkopf Professional Sales team in the US will take over the domestic distribution of Alterna Haircare. As a result of this business evolution, the following organizational changes have been made.

Andrew Fitzsimons Launches the Trans Cosmetic Donation Program

Trans Cosmetic Donation Program accepts unopened, unused beauty and wellness products as donations, and distributes them to service organizations that work with trans women and gender non-conforming people.

2016 Professional Salon Industry Hair Care Study: Salon Services Grow 2.8%, Salon Hair Care Grows 3% In a Slow Economy

Hair color is the “anchor service” and lifeblood of the industry, growing at 3.6%.

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