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Salons of the Year 2017: Hermosa Salon

An eight-foot glittering chandelier and one-of-a kind marble-finished flooring welcomes clients to Hermosa Salon in Edmond, Oklahoma, one of our 2017 Salons of the Year.

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How We Design the Salon Today 200 Cover

Ever wonder how we select the owners who make the cover of the Salon Today 200 issue each year? It's more complicated than you might think. Editor Stacey Soble walks you through our process and introduces this year's cover models.

2017 Salon Today 200: Growth, Part Two

Meet the second half of our 2017 Salon Today 200 Growth Honorees. When a salon or spa masters a number of best business practices, it often fuels its growth. The resulting momentum, as well as the extra resources, often encourage the business and its team to continue to expand as they seek success.

2017 Salon Today 200: Growth, Part 1

By excelling in a number of best practices, a salon creates the momentum that engages teams, excites clients and results in growth. And, growth in turn provides the resources needed to reach future goals. Here are the first 50 2017 Salon Today 200 Honorees in the category of Growth.

2017 Salon Today 200: Technology

Meet the 2017 Salon Today 200 Honorees in the category of Technology. In today's fast-paced world, technology plays a critical role in boosting a salon and spa to the next lever--from communicating with guests, measuring and motivating team members and keeping all systems running strong.

2017 Salon Today 200: Salon Culture

Announcing the 2017 Honorees in the category of Salon Culture. Culture is that invisible, yet tangilbe, energy that binds and propels a team and attracts clients. A strong culture is hard to define and even more difficult to build. But when mastered, these salons are unstoppable.

2017 Salon Today 200: Retention and Referral

Meet the 2017 Salon Today 200 Honorees in the category of Retention and Referral. These owners know a salon's ability to attract new clients fuels its growth, while its ability to get those ame clients to come back again and again drives its overall success.

2017 Salon Today 200: Retail and Merchandising

These 2017 Salon Today 200 Honorees in the category of Retail and Merchandising understand that retail success requires the pull of the entire team--from the owners and front desk team who design promotions and creative displays to the service providers who educate each client.

2017 Salon Today 200: Planned Profitability

Meet the 2017 Salon Today 200 honorees in the field of Planned Profitability. By predicting and planning fo profit and keeping a vigilant watch over expenses, these owners are building sustainable salons and spas that stand strong without relying on their income as service providers.

2017 Salon Today 200: Philanthropy

When salons and spas participate in community charities or organize their own philanthropic activity, they often are acting from the heart. But the goodwill generated from these activities serves as a powerful marketing tool and can propel both personal and professional growth. Here are our 2017 Salon Today 200 honorees in the category of Philanthropy.