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2015 Salon Today 200

2015 Salon Today 200: Philanthropy

On a daily basis, the staff of a salon or spa give of their time, talents and spirit to each and every client. When that giving energy is channeled by the business for a philanthropy, the local community or a cause benefits as the salon or spa ...

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2015 Salon Today 200: Advanced Education

A steady infusion of advanced education keeps a salon’s team on-trend, motivated, creative and at the top of their game. In return, this renewed spirit fuels the salon’s sales and leads to growth. We asked ST200 applicants in this ...

2015 Salon Today 200: Recruitment & Training

Recruiting a team that best fits your culture and training them to your exact standards lays the foundation for success in the future. We invited ST200 applicants to write to a graduating student and describe their methods for cultivating ...

2015 Salon Today 200: Retail and Merchandising

One of the most challenging management tasks in the salon is to motivate staff to retail products, but those who succeed quickly discover a path to higher profits. To challenge applicants in this category, we asked them to put together a ...

2015 Salon Today 200: Planned Profitability

Continually growing service and product sales while trimming expenses is a balancing act for any salon and spa owner and the profit percentage one posts at year’s end is their management scorecard. When a salon owner can step out from ...

2015 Salon Today 200: Customer Service

What does it take for a guest to truly feel welcome in your salon or spa? Today’s most customer-service savvy salons continue to go beyond a warm smile, a cool beverage and a trendy read in creating an experience that is personal, unique, ...

2015 Salon Today 200: Technology

While salon and spa technology plays an important role in every aspect of the business, including  appointment booking, management, marketing, customer service and even the actual services, keeping on top of the latest advancements is a ...

ST200 Salons Celebrate Through Social Media

To the anticipation and excitement of salon and spa owners around the country, we notified applicants of their status in our 2015 Salon Today 200 competition on December 1. Each applicant was notified by email whether or not they made this ...

2015 Salon Today 200: Growth, Part Two

Sustaining steady growth year after year requires that a salon’s leadership master a number of best management practices, from recruiting the best talent to match your salon or spa culture to consistently delivering superb services and ...

2015 Salon Today 200: Growth, Part One

Sustaining steady growth year after year requires that a salon’s leadership master a number of best management practices. From recruiting the best talent to match your salon or spa culture to consistently delivering superb services and ...