The first-ever issue of Brand XT dives into the insights and stats into how COVID-19 has affected the Corona beer brand, the relevance of influencers over time, and the brands that are leveraged their position to do good.
While salon owners made plans for closing their salons earlier this year and scrambled to fill out PPP paperwork, Eufora went to work designing solid programs that supported their businesses and their teams through the closure and as they prepared to reopen and rebuild.
Got a great marketing idea that helped you capture sales last year? Or a fabulous communication piece that helped you keep in contact with clients during a global pandemic? Peruse the 2020 competition categories for STAMP (SALON TODAY's Annual Marketing Program) and submit your winning ideas by June 30!
STAMP, also known as SALON TODAY's Annual Marketing Program, includes two COVID-19 related categories this year. Check out the entire application.
Following up on the latest "Staying Strong" webinar from SALON TODAY and ISBN, Interlock's Jordan Becker answers five questions from listeners about her salon's marketing practices during the COVID-19 shutdown.
Marketing Expert Jason Ramb offers up a blog about mining your data to target your marketing campaigns, and how combining that with the perfect creative packs a powerful punch that breaks through the clutter and delivers the perfect clients to your salon.
Through a multi-year marketing partnership with the NCAA, Turner Sports and CBS Sports, Great Clips becomes the “Official Hair Salon of the NCAA,” including March Madness, the NCAA Men’s and Women’s Final Four as well as marketing, media and activation rights surrounding all 90 NCAA Championships. agreement with Turner Sports and CBS Sports.
Do you really understand what the client experience is like in your salon? Marketing Expert Zane Hagy suggests there's a simple way to find out by sending out mystery shoppers, and it's simpler than you might think.
To attract more male clientele through its doors, Posh Salon of Williamsburg creates a male-focused rewards program which brings in 224 men in the first half of 2019.
Tyler Mason Salon Spa brings some joy to local women impacted by breast cancer with a special event they partner on with the NFL Colts organization. Check out this STAMP-winning idea.
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