social media

Salon Digital Summit: 3 Keys to Positioning Yourself to Make Money from Social Media

It's no surprise that influencer marketing is marketing's biggest tool today. It's also one of the most exciting, fastest growing—and changing—areas for salon careers or professional development. Here's how to position yourself for Instagram success.

Read more

Salon Digital Summit: The Business of Being a Beauty Influencer

Some strategies for creating content and then protecting your precious content once it's made.

Salon Digital Summit: Instagram and Your Salon Professional Brand: How Personal Is Too Personal

The trio of experts on a panel at Salon Digital Summit discussing the business of getting personal on Instagram included stylists Christina Kreitel and Christopher Smith, and Natalie Boos, director of marketing for the Business of Balayage.

Salon Digital Summit: Setting Your Salon Social and Digital Objectives

Tech expert and beauty enthusiast influencer Sarah Bryant @sarah_louwho shared the stage with salon artist and educator  Chief Behr @chiefbehrhair  to talk about how to use social media for a variety of purposes.

Salon Digital Summit: Social Media Success, Step-by-Step, with Mane Addicts

From something as practical as making sure to wipe the camera lens to what kind of content performs well on social, this panel offered great insight on how stylists can use social media to build their business.

Salon Digital Summit: Personal Branding for Salons and Stylists: Defining Your Voice, Your Reach, Your Passion

The opening panel at Salon Digital Summit hosted by Eric Taylor offered such wonderful nuts-and-bolts advice about social media success with an emphasis on authenticity.

Expand Your Influence: Salon Digital Summit Takes LA in November

The intensive, hands-on learning experience will explore the art of digital and social media to grow a salon professional’s influence and business. VIP attendees will include members of the MODERN SALON Artist Connective, celebrity stylists and influencers.

STAMP 2018: Get Clients to Watch Your Videos With Do-It-Yourself Video Tips

Broome Street Society created its own YouTube channel called BSSTV, and its most popular video to date is a blowout tutorial from owner Josie Sanchez. Throughout the video, she talks about retail items that are sold in the salon and offers helpful do-it-yourself tips.

2018 STAMP: How Salon Rootz's Salon Videos Were Seen More Than 1 Million Times!

Salon Rootz put together three short videos to popular music that showed clips of stylists working in the salon, still shots and product shots. Collectively, the three videos were seen more than one million times on a boost of just $50.

STAMP 2018: How Scott J Salon's Social Media Post Reached More Than 2,150 Followers

Sometimes an opportunity arises to have fun with clients in ways that don’t involve doing their hair. Scott J decided to leverage the spirit of April Fool’s Day with this tongue-in-cheek post, ‘debuting’ their newest salon: Dogue, for the discerning canine.

a Bobit media brand

Create your free Bobit Connect account to bookmark content.

The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!

Create Account