From July 1 through August 31, 2017, Pravana is donating five percent of its best-selling Intense Therapy Leave-In Treatment to support the Beauty Changes Lives Foundation .
Entry submissions are open now until June 30, 2017 and will be judged based on creativity, technique, execution and overall impact.
Pravana introduces a new product to address the scalp pain that some clients experience after color services, especially those with dry scalp or sensitive skin.
Pravana presents The Perfect Brunette, a blue-green toning complex that eliminates brassy tones in brunette hair.
Henkel will further strengthen its professional hair business and significantly expand its position in the USA and Mexico.
Inspired by earth, wind and water, three colorists from Salon Today 200 salon, Bii Hair Salon collaborate for The Elements collection using Pravana color.
On Thursday, Nov. 17, Pravana team members volunteered to support the pre-Thanksgiving efforts of AIDS Project LA (APLA).
Pravana has chosen six of its top Chromasilk Vivids shades and is now offering them in extra-large tubes with three times the amount of color.
Pravana's limited edition ChromaSilk VIVIDS Black Light Topcoat makes any VIVIDS shade glow.
Pravana introduces the new Pure Light Balayage Lightener, a specially formulated lightener designed for the artistic, free-hand form of highlighting known as balayage. Pravana partnered with hair guru and Balayage expert Guy Tang to develop the ...
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