The intensive, hands-on learning experience will explore the art of digital and social media to grow a salon professional’s influence and business. VIP attendees will include members of the MODERN SALON Artist Connective, celebrity stylists and influencers.
Salon Art-Tiff purchased a Starbucks gift card to treat its Facebook following. We loaded $100 on the card and posted it to Facebook—the bar code could be scanned right off the Facebook feed,” Sue Burkholder says. “It’s a small way for us to give back and get our name out there for a minimal cost.”
Nikki Lee and Riawna Capri built their extension business before the category became as prevalant and widely accepted, and they credit it as what allowed them to open their salon, Nine Zero One in West Hollywood, California.
In February, Nurtur posed a correlation between shades of hair and how clients like their coffee. With 173 likes, it was a hit.
In an effort to find a way to communicate the season’s hottest trends in cutting and coloring and freshest products, as well as share some tips and tricks, Gene Juarez Salons and Spas launched GJ Experts. Each issue shares more than 100 photos of work from Gene Juarez artists.
Bangz Park Avenue wanted a fun, interactive way to educate guests about their new lip collection. Partnering with Imaginal Marketing, they created a custom blog that included a guide for selecting the best lip shape to complement one’s hair color, as well as picking just the right shade for a special occasion.
Interlocks leveraged an email newsletter to launch its 30th anniversary celebration. Its simplistic design was elevated with textural details, an on-trend color palette, script font and the special 30th anniversary logo.
Penzone Salon and Spa’s most important announcement of the year centered around the company’s new branding concept and the opening of its newest location: Penzone Salon + Spa Dublin. Check out their creative email newsletter they sent out for this announcement.
Glow Beauty Boutique partnered with Salon Cloud Plus to launch its own app to help clients book anytime, anywhere.
This year's 2 to 10 Emerging Leaders craft marketing campaigns designed to grow a service category. Warning: Clever ideas ahead.
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