leon alexander

PERSPECTIVES: Keeping Décor Fresh and Planning Renovations

We asked three industry experts, "What should salon owners stay on top of to keep their decor fresh, and how often should salons plan for a major renovation?"

Read more

How to Think Like a Genius

Eurisko's Leon Alexander studies genius thinkers in an effort to help salon owners think more creatively.

Gene Juarez's Retail Makeover

Eurisko's Leon Alexander walks you through his latest retail makeover at Gene Juarez in Seattle, Washington.

The Total Retail Experience

Eurisko's Leon Alexander walks us through how the brain processes the retail experience through the five senses.

The Consumer of the Future

Eurisko's Leon Alexander is back with a blog that gives you a glimpse at the salon and the salon consumer of the future. Learn how you'll soon be educating, entertaining and sharing experiences with your clients....

Thinking to a Higher Order

In order for salons to compete with serious retailers, blogger Dr. Leon Alexander challenges salon owners to think creatively when it comes to education and to offer business education to service providers, or what he calls thinking to a higher order.

Marketing to Our Minds

Eurisko's Leon Alexander returns to continue our journey into understanding the consumer's mind.

Eurisko to Design Furniture for Nick Arrojo

Eurisko Design has been commissioned by Nick Arrojo to design a retail furniture collection exclusively for their ARROJO Ambassador Salons.

The Language of Eye Movements: How to Read Others' Thoughts by Their Gestures

Have you ever wondered what your customers are thinking? The ability to read minds has been a pursuit of mankind for eternity. To date we still cannot read another human’s mind, but we can have a reasonable incite into the implications of customers thoughts by studying some simple rules regarding their body language.

Eurisko Design Announces Distributor Relationship With Neill Corp.

Eurisko has announced that it has formed a distributor relationship with Neill Corporation.

a Bobit media brand

Create your free Bobit Connect account to bookmark content.

The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!

Create Account