To help you and your beauty business weather the Coronavirus Crisis, SALON TODAY organized this list of resources, including information on small business loans, legislative development, industry advice for keeping your business strong and Coronavirus trackers.
The World Health Organization's announcement about COVID-19 pandemic is raising many uncertainties and questions about the way business will now be conducted around the world. In the face of this unusual situation, companies often do not know what to do and how to communicate with customers, partners and even their own employees. The founder of the digital communication agency Blue Oceans PR share tips on how to manage this situation.
These talking points from Sola Salon Studios have been prepared for their thousands of suite stylists to easily relay information to their clients. During these unprecedented times, many will be helpful for anyone struggling to find the right words or phrasing or next step forward.
You're not only thinking about what is currently happening, but also projecting into the future. Strategies for bringing yourself back to the present moment and avoiding virus "future tripping."
Following a move by the Ohio governor to close bars and restaurants to dining-in guests, Debra and Chuck Penzone make the bold move to voluntarily close their beauty and wellness businesses due to Coronavirus concerns, despite the fact not a single client or guest has reported exposure to the virus.
As the world descends into madness over the Coronavirus, three salons--Eva Scrivo Salon, Ginger Bay Salon and Spa and Whip Salons--share communications they're sending employees and staff, including an economic preparedness plan.
The Professional Beauty Association's (PBA) Executive Director, Steve Sleeper, shares his thoughts on the affect of the virus.
They are seeing different things in their community, from calm and caution, to cancellations and lots of "social distancing."
While salons are starting to see cancellations from cautious guests avoiding public places during the corona virus crisis, it's more important that ever to be extra vigilant about sanitation practices, while communicating to your clients the safety steps you're taking. SALON TODAY recently tapped Tamara Johnson Shealey, a beauty licensing and public health advocate, who shares some sage advice.
As the public cautiously watches the spread of the Coronavirus, PR Guru Zane Hagy urges salons to begin to form a crisis plan for their brand.
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