2017 Salon Today 200: Retention and Referral

Meet the 2017 Salon Today 200 Honorees in the category of Retention and Referral. These owners know a salon's ability to attract new clients fuels its growth, while its ability to get those ame clients to come back again and again drives its overall success.

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4 Tech Tips that Keep Clients Coming Back

Shortcuts' Paul Tate shares four technology tips that drive client retention.

SALON TODAY RECOMMENDS: Must-Read Articles on Priceless Customer Service, Doing Away with the Front Desk and Tips for Entering NAHA

SALON TODAY is always scouring the world of salon business to find effective techniques and innovative methods for salon growth. Latest on our reading list are the insightful articles featured on Below are five articles ...

STAMP 2015: Headlines' Client Loyalty Program

Hair MilesHeadlines The SalonEncinitas, CaliforniaOwned by: Gayle Fulbright Headlines created HairMiles as a fun salon loyalty program that keeps guests coming back in a very competitive market. Guests accumulate points for positive ...

STAMP 2015: Salon Art-Tiff's Client Loyalty Program

Royalty RewardsSalon Art-Tiff Ephrata, PennsylvaniaOwned by: Sue Burkholder In its fourth year, Salon Art-Tiff’s Royalty Rewards Club is a way for clients to earn a 9-16 percent return on their investment, plus up to $350 in ...

STAMP 2014: Truu Salon's Client Loyalty Marketing

Truu Salon in Hollywood, Florida, collects a STAMP award for its client loyalty marketing program.

Take Ownership for How Busy You Are

If you have stylists on staff who complain about how quiet they are, pass them this blog from Antony Whitaker, author of the Grow Series. It motivates your team to ask for referrals.

Bumping Up Referrals

Learn to work the grapevine and increase client referrals with these quick tips from Allan Labos of Akari in Portland, Maine.

2013 STAMP Client Loyalty Program Winner: Cut & Color Room

The Cut & Color Room in Orlando, Florida, captures a 2013 STAMP award for their Style and Slash Client Loyalty Program.

Branded Salon Materials

Branding Strategy, service menu, mission statement, business card, recruitment brochure, client referral and on-hold message.