Phorest Salon Software

Should You Hire A Marketer for Your Salon?

Phorest's Chris Brennan explores how hiring a salon marketing director can help you get your brand out to the world, while showing you how you can delegate these responsibilities smoothly.

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Top Irish Tech Firm Opens US Headquarters in Philadelphia

With a ribbon-cutting ceremony and a flurry of congratulatory speeches, Phorest makes Philadelphia home for its US operations.

WEBINAR - How to Help Your Staff Create Visual Content that Aligns with Your Brand's Identity

On September 23rd at 11:00 AM PT/2:00 PM ET, industry expert Zoé Bélisle-Springer will discuss how your salon can achieve a sustainable competitive advantage.

Phorest's TreatCard Gives Salons an Easy Way to Reward Loyal Guests

Instead of offering clients discounts, Phorest's TreatCard helps loyal clients accumulate points then owners can reward them with products or services they've never tried before.

Marketing the Salon in the Modern Tech Era

Long gone are the days of marketing your salon with one simple ad. To break through the clutter, today's marketing messages must be multipronged--saying the right thing to the right people, when and where they're ready for the message. Today's technology makes that easier than ever.

The Making of a SALON TODAY Cover

An early morning wake-up call, multiple wardrobe challenges and months of planning go into one of our owner-focused covers. Find out how it all comes together.

Phorest's Salon Owner Summit Roadshow Makes Next Stop in Philly

With a captivating lineup of speakers and plenty of prime networking opportunities, Phorest's Salon Owner Summit Roadshow plans to take Philly by storm this October.

Why Charging Your No-Shows Makes Good Business Sense

There are those clients who only miss appointments in a true emergency, and those who are habitual offenders. Phorest's Shauna O'Halloran proves that charging a no-show fee actually boosts client retention, while protecting your business from this bad habit.

The 3 Must-Have Weekly Salon Reports You Should Be Reading

In his first SALON TODAY blog, Phorest's Chris Brennan shares the three critical reports salon owners should study each week to keep their businesses on track and growing.

Data Confirms Demand for Online Booking

New research shows 46% of appointments are booked when salons are closed, and 43% of Gen Z clients expect salons and spas to offer online booking.

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