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Topic: salon technology

Marketing Ideas
Marketing Ideas

Tips for Targeting Male Clients this Father's Day

Jeff Dickerson, CEO of DaySmart Software | June 12, 2019

Today's healthy salon businesses are growing their male clientele, and Father's Day is the perfect time to capture these clients while perfecting strategies for retaining them year-round. DaySmart's Jeff Dickerson offers a collection of helpful tips on grooming a robust male market.

Salon Management

Is Your Business a VHS or a Netflix?

Nina Kovner | July 1, 2015

Recently, I was watching a classic episode of Frasier, which first aired in 1995-1996, on Netflix. In it, Frasier was in a video store looking for a specific movie. Long story short, just as he was asking if the movie was in stock, a lady grabbed the movie. Yes, there was only one copy, of one movie, in one video store. It hit me. Wow, how far we have come. Or have we?

Salon Management

Looking Back, Looking Forward

Stacey Soble | July 1, 2015

To see how far you’ve come, sometimes it’s necessary to look back and study your history. As we were putting the finishing touches on this year’s annual technology issue, I decided it would be a good personal exercise to dive into the SALON TODAY archives and look at our first technology issue.

Salon Management

Salon Today 200: TECHNOLOGY

Salon Today Staff | January 1, 2010

Sophisticated software, paging systems, call centers, communication via social networking—technology continues to shape the way salons do business. These ST honorees have embraced all kinds of advancements and proved that technology boosts the bottom line.

Salon Management

The Bigger Trends

Stacey Soble | May 1, 2018

Each year as the SALON TODAY team studies thousands of pictures and essays that are submitted by the Salons of the Year competitors, we try to pin down the trends, and this year is no different. Typically, we report on things such as popular color schemes, innovations in lighting or materials and finishes that are on point.

Salon Management

THE EDUCATION

Laurel Nelson | July 1, 2016

Virtual learning in 2016 is much more than a how-to video on YouTube. It’s interactive, fun, effective, and it’s better at preparing new talent to hit your floors.  

Expert Advice Sponsored by Millennium Systems International

Your Little Guide for BIG Spring Promotions

April 5, 2017

Do you dread thinking of new ways to reinvent promotions and special occasions? How many times a year can you discount the same service, the same way, without your clients becoming accustomed to a “holiday promotion”? Fortunately, the abundance of springtime holidays and special occasions allows for a variety of fresh ways to delight your customers.

Salon Management

The Tech Forecast

Anne Moratto | July 1, 2016

In a constantly shifting technological landscape, these industry leaders are alert to new innovations in their market. We asked them: “What future technology do you have your eye on, and how will it shape the client experience?”

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