Topic: mission statement


STAMP 2018: Creating a Salon Mantra or Mission Statement

October 3, 2018

When Penzone Salon + Spa opened its newest location in May 2018, it took the opportunity to completely reinvent the brand. Working with business consultant Venn Brand Group and the micro agency The Wonder Jam, the salon realigned its spa mantra to “We improve lives from the outside in.” This mantra supports the salon’s new holistic approach to beauty.

Management Practices Joanne Magana, lead educator for the Eufora Salon Owner Network.
Management Practices

Culture Club

Stacey Soble | December 15, 2015

As the lead educator for ESON (Eufora Salon Owner Network), Joanne Magana traveled the country over the past 10 years talking to salon owners about the value of establishing a solid culture.“I was surprised to find so many salons that ...


Branded Salon Materials

September 4, 2012

Branding Strategy, service menu, mission statement, business card, recruitment brochure, client referral and on-hold message.

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