Win a new client's repeat business with excellent service and the “something extra” that distinguishes your salon from a million others.
So, you work in a cool salon, keep up with trendy styles and dress the part. And, you think this is the big reason clients keep coming back to see you? Maybe for a first visit, but to retain clients, it’s the little things that count.
When salon owners design marketing campaigns with the community at heart, their salon culture extends beyond the staff. For example, Nurtur Salon develops a teacher-focused campaign after the school shootings in Parkland, Florida, and JUUT develops a blog that spotlights working moms on their team.
In an interview with MODERN SALON, partners in the salon and life Lo Wheeler Davis and Jason Davis give the lo-down (get it?) on their newest venture—Salon Culture—and how they balance owning a salon and running a just-for-the-stylist fashion line.
At J. Nicolle Salon and Spa, Jennifer Kennedy takes the concept of Love Week, which she heard about at Serious Business in 2017, and develops culture-building and marketing programs around it.
SALON TODAY challenged the 2018 class of the Salon Today 200 to send in fun team videos that give us a glimpse into their businesses and their cultures, and the results were so creative, we had to give away a few Oscars. Check out the compilation video
Seeking a way to make her 900-square-foot salon even more productive, Tammy Erhbaker designs a communal station system that also promotes camaraderie.
A company’s culture is deep-rooted values, and actions. It should embody all that you do. From your services to the way you treat clients, to your internal team dynamic, to the way you interact with your community – business culture is the foundation of a successful business.