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Topic: salon culture

News Sponsored by L'Oréal Professionnel

OWNER TO OWNER: 7 Reasons Salon-Capri Thrives in Their Competitive Salon Market

May 17, 2018

Boston-area salon owners like to joke that you can’t swing a cat without hitting a salon in their neighborhood—there are multiple salons on every block! And it’s not only about quantity in Boston, it’s also about quality. The city is known for delivering high quality hairdressing and for salon businesses that are exceedingly well-run. So how has Salon-Capri—with three salons and an academy--manage to not only survive over the last 50 years, but also thrive, with a large and diverse clientele that pledges its loyalty to the company? Here’s a look at their success.

Marketing Ideas
Marketing Ideas

Marketing Campaigns from the Heart

Stacey Soble | August 22, 2018

When salon owners design marketing campaigns with the community at heart, their salon culture extends beyond the staff. For example, Nurtur Salon develops a teacher-focused campaign after the school shootings in Parkland, Florida, and JUUT develops a blog that spotlights working moms on their team.

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