Boston-area salon owners like to joke that you can’t swing a cat without hitting a salon in their neighborhood—there are multiple salons on every block! And it’s not only about quantity in Boston, it’s also about quality. The city is known for delivering high quality hairdressing and for salon businesses that are exceedingly well-run. So how has Salon-Capri—with three salons and an academy--manage to not only survive over the last 50 years, but also thrive, with a large and diverse clientele that pledges its loyalty to the company? Here’s a look at their success.
Salon Muse and Blow Dry Lounge in Louisville, Kentucky was getting close to closing its doors when owner Angela Nunn sought help from Summit Salon Business Center. Together they steadied the salon's cash flow, calmed its turnover, boosted sales by 90 percent, paid off the loan and gained a loyal staff. See how.
At Serious Business 2017 in New Orleans, Mindvalley's Vishen Lakhiani demonstrates the power of his message by getting 1,400 people on their feet, singing Queen's Bohemian Rhapsody. Experience the moment, or relive it, with Salon Today's video.
Salon Culture is that invisible yet tangible energy that binds a team, attracts clients and propels a beauty brand. These SALON TODAY 200 honorees tapped into the perfect mix for creating a salon culture.
So, you work in a cool salon, keep up with trendy styles and dress the part. And, you think this is the big reason clients keep coming back to see you? Maybe for a first visit, but to retain clients, it’s the little things that count.
When salon owners design marketing campaigns with the community at heart, their salon culture extends beyond the staff. For example, Nurtur Salon develops a teacher-focused campaign after the school shootings in Parkland, Florida, and JUUT develops a blog that spotlights working moms on their team.
In an interview with MODERN SALON, partners in the salon and life Lo Wheeler Davis and Jason Davis give the lo-down (get it?) on their newest venture—Salon Culture—and how they balance owning a salon and running a just-for-the-stylist fashion line.