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Topic: marketing/promotions

Salon Management

40 Great Promotions Boost Your Business With These Unique Marketing Ideas

Salon Today Staff | August 1, 2004

Excellent customer service and a high quality of work keep your clients coming to your salon month after month. But a great promotional hook can bring a new set of clients to your door and boost your profit margin even more.This month, we asked 40 owners to share their most successful programs. Take inspiration from these creative ideas and tailor them to use in your own salon throughout the year.

Salon Management

How Do You Creatively Market Your Salon?

Salon Today Staff | August 1, 2004

“To stand out from other spas, we often use humor in our advertising. We also have a jingle we use in our radio advertising that I actually overhear people singing—it was a great investment. I also do research and try to emulate ads that attract me.”

Salon Management

Salon Today 200: MARKETING

Salon Today Staff | January 1, 2010

Getting your message heard has more to do with your creativity than it does the actual budget you spend. These ST200 honorees created campaigns that got them noticed—bringing new clients through the front door and selling them more product and services while they’re in the chair.

Expert Advice Sponsored by Millennium Systems International

Your Little Guide for BIG Spring Promotions

April 5, 2017

Do you dread thinking of new ways to reinvent promotions and special occasions? How many times a year can you discount the same service, the same way, without your clients becoming accustomed to a “holiday promotion”? Fortunately, the abundance of springtime holidays and special occasions allows for a variety of fresh ways to delight your customers.

Salon Management

Build a Client Magnet

Salon Today Staff | April 1, 2013

FRANK GAMBUZZA AND SCOTT MISSAD DEMONSTRATE A SIMPLE PROGRAM FOR TURNING LOYAL GUESTS INTO VALUABLE AMBASSADORS FOR YOUR BRAND.

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