Excellent customer service and a high quality of work keep your clients coming to your salon month after month. But a great promotional hook can bring a new set of clients to your door and boost your profit margin even more.This month, we asked 40 owners to share their most successful programs. Take inspiration from these creative ideas and tailor them to use in your own salon throughout the year.
“To stand out from other spas, we often use humor in our advertising. We also have a jingle we use in our radio advertising that I actually overhear people singing—it was a great investment. I also do research and try to emulate ads that attract me.”
Getting your message heard has more to do with your creativity than it does the actual budget you spend. These ST200 honorees created campaigns that got them noticed—bringing new clients through the front door and selling them more product and services while they’re in the chair.
For Juut's new artist salon Intoto, Imaginal Marketing designs a cool recruitment piece, earning the salon a 2017 STAMP award.
Do you dread thinking of new ways to reinvent promotions and special occasions? How many times a year can you discount the same service, the same way, without your clients becoming accustomed to a “holiday promotion”? Fortunately, the abundance of springtime holidays and special occasions allows for a variety of fresh ways to delight your customers.
Built to streamline, simplify, and lead to success, this new app was created by a designer whose hairdresser wife needed a better scheduling system--so he made her one.
"Salon services and retail products must always be combined into one conversation. If you only present salon service options, you are only doing half of your job."