June 20, 2012
Inez Gray, owner of Seattle-based Habitude, illustrates how she leveraged the city's in-coming King Tut exhibit to drive some new clients int her spa.
As our 15th annual SALON TODAY 200 issue goes to press, we thought we'd give you a sneak peek at this year's cover.
We’ve identified five marketing masters and dubbed them with our own titles—the Retail Queen, the Media Darling, the Digital Diva, the Promo Man and the Niche Marketer. While their approaches are drastically different, they all tackled their marketing missions with heart and determination, carving their own place in a difficult marketplace.
Habitude's new Loc Box marketing site helped the salon generate more than $100,000 in online sales this year.
Habitude in Seattle picks up a STAMP award for its Spa Series coordinated campaign.