When Penzone Salon + Spa opened its newest location in May 2018, it took the opportunity to completely reinvent the brand. Working with business consultant Venn Brand Group and the micro agency The Wonder Jam, the salon realigned its spa mantra to “We improve lives from the outside in.” This mantra supports the salon’s new holistic approach to beauty.
Ginger Bay is proud of its 27-year history within the St. Louis community and wanted its brand to reflect its longtime presence. To promote the rebrand, Imaginal Marketing incorporated the St. Louis Arch and local scenery into an illustration, using the tagline Share The Love—STL is the nickname for St. Louis as well as its airport code.
With no knowledge of how to own or manage a beauty salon, Kimberly Broyles-Meisterhans, a nail tech with a loyal clientele, took over a failing salon with only three employees and one receptionist. Here's her story of success.
When salon owners design marketing campaigns with the community at heart, their salon culture extends beyond the staff. For example, Nurtur Salon develops a teacher-focused campaign after the school shootings in Parkland, Florida, and JUUT develops a blog that spotlights working moms on their team.
With Rosy Software and SalonInteractive, a salon finds a direct way to reach clients with her branded message, while a closed system for online retailing offers a data-protecting solution that keeps the professional in the equation.
As a digital marketing guru for almost a decade, Justin Champion mastered the skill of developing content that attracts and engages his target audience. He shares his trade secrets in a new book, but recaps his 20 best ideas with SALON TODAY.
Devising a social campaign to get their salon mentioned in a local 'Best Of' campaign ends up being a wonderful public relations strategy for Richard Salon in Smithtown, New York, bringing in scores of new guests.
On the 12th Day of the 12 Days of the Salon Today 200, we wrap it all up with the second half of the 2018 honorees in Growth. These salons and spas worked hard to realize gross sales growth of 10.41% and above between 2015 and 2016. Meet these great salons!