Serious Business

Building a Culture around the Momentum of Love Week

At J. Nicolle Salon and Spa, Jennifer Kennedy takes the concept of Love Week, which she heard about at Serious Business in 2017, and develops culture-building and marketing programs around it.

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Celebrating the Salon Today 200 at Serious Business

With a fun video contest and a certificate ceremony, more than 400 people celebrate the Salon Today 200 at a special reception held at the close of Serious Business.

Serious Business 2018 Helps Salons to Pivot in an Ever-Changing World

With a dynamic lineup of mainstage speakers and a compelling selection of breakout sessions, Serious Business 2018 helps nearly 1,900 salon owners, managers and stylist establish their center and make their next business move.

Shopping Van Michael for Business Inspiration

After hearing Van Michael speak at Serious Business and the Data-Driven Salon Summit, salon owner Jennifer Bellau Baudier mystery shops one of the Van Council locations in Atlanta and comes home with a list of management ideas.

How to Fire a Stylist, and Advice on How to Avoid It

At Serious Business in January, a panel of four owners of multiple salons spoke to the audience about the power of will and how it has affected their careers. As successful salon owners, Van Council, David Wagner, Debra Penzone and Eveline Charles employ hundreds of stylists and support staff. They have seen it all, and offered the audience valuable advice on hiring a staff that will build up your business’s culture.

The Sketch Effect Captures Serious Business' Big Ideas

A trio of quick-draw artists capture they key messages revealed from the stage at Serious Business 2017, offering attendees a helpful visual memory.

The Absolute Most Inspiring Way to End a Business Conference

At Serious Business 2017 in New Orleans, Mindvalley's Vishen Lakhiani demonstrates the power of his message by getting 1,400 people on their feet, singing Queen's Bohemian Rhapsody . Experience the moment, or relive it, with Salon Today's video.

The Salon Today 200 Celebrates Its 20th Anniversary at Serious Business

At a special recognition party following Serious Business in New Orleans, the Salon Today 200 celebrates its 20th anniversary, honors salons who've been named to the competition 10 years or more and recognizes the 2017 honorees.

Serious Business Challenges Attendees with Question, "Will You?"

Serious Business 2017 challenges attendees to consider what will they do to be who they want to be, and an inspiring roster of speakers help them begin that transformative journey.

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