Retail trends expert Cate Trotter spotlights the disruptions in retail trends, and offers suggestions for connecting your clients with your retail products.
Salon Owner, Entrepreneur and Podcaster Kati Whitledge is back with a blog that explores what a client is thinking when you are trying to sell them a new product or convince them of a style change, and how you can help shape their decision.
In this month's blog, Minerva's Jeff Grissler explores the client experience of purchasing an item in-store, versus online, and why salons still have the local advantage.
As a co author of Six-Figure Sales, Harry Wood walks stylists through his process for educating clients about retail which helps him bring in more than $60,000 a year in retail sales.
With a combination of inspiration, personal development, a strategic plan and pure grit, Jyl Craven pushed herself to top $500,000 in salon sales--in 2018 she hit $550,000.
More than 50 percent of Jamie Cress's guests consistently purchase retail. In reviewing her retailing strategies, Cress shared an interesting tip for getting guests to share what they use at home, then she helps them edit their collection and supplement it.
Hemp prohibition has ended, opening up a floodgate of health and wealth opportunities in CBD oils. Tamara Jercha explores the historical use of hemp and details the wellness properties of CBD oils.
To celebrate one year of incorporating ocean-plastics as part of its packaging, ColorProof Color Care Authority hosted a beach cleanup to remove waste that could potentially enter our oceans. Headquartered in Southern California, the ColorProof team set off to their local shoreline equipped with garbage bags and trash pickers. In just a few hours, the team picked up more than 150 pounds of trash.
Meet the 2019 SALON TODAY 200 honorees in Retail and Merchandising. These salons and spas know successful retail sales are the result of the entire team pulling their weight. Owners and managers plan promotions and create displays, service providers educate the client and make recommendations and the front desk closes the sales.