After years of planning, Cutting Loose Salon introduced a new VIP program that rewards guests for their loyalty. The program, which has three levels, starts every guest at the Circle Level. After a guest spends $150 in the salon, Cutting Loose sends them an automated email with a $15 gift card. When the client spends $400, the salon gifts them a $30 gift card.
Ginger Bay is proud of its 27-year history within the St. Louis community and wanted its brand to reflect its longtime presence. To promote the rebrand, Imaginal Marketing incorporated the St. Louis Arch and local scenery into an illustration, using the tagline Share The Love—STL is the nickname for St. Louis as well as its airport code.
Broome Street Society created its own YouTube channel called BSSTV, and its most popular video to date is a blowout tutorial from owner Josie Sanchez. Throughout the video, she talks about retail items that are sold in the salon and offers helpful do-it-yourself tips.
Salon Rootz put together three short videos to popular music that showed clips of stylists working in the salon, still shots and product shots. Collectively, the three videos were seen more than one million times on a boost of just $50.
Salon Art-Tiff purchased a Starbucks gift card to treat its Facebook following. We loaded $100 on the card and posted it to Facebook—the bar code could be scanned right off the Facebook feed,” Sue Burkholder says. “It’s a small way for us to give back and get our name out there for a minimal cost.”
Sometimes an opportunity arises to have fun with clients in ways that don’t involve doing their hair. Scott J decided to leverage the spirit of April Fool’s Day with this tongue-in-cheek post, ‘debuting’ their newest salon: Dogue, for the discerning canine.
With no knowledge of how to own or manage a beauty salon, Kimberly Broyles-Meisterhans , a nail tech with a loyal clientele, took over a failing salon with only three employees and one receptionist. Here's her story of success.
Developed by a colorist and former salon owner, the color management software system Vish eliminates waste, ensures consistent pricing and accurate record keeping, automates inventory and maximizes profitability on the salon's most popular service. Discover how it works.
Jim Valenzuela, who has grown his barbershop concept into 36 locations across 15 states with more to come, offers up two of his locations and his management team, for the latest Tour de ISBN.
Get a dose of educational articles that make you think, feel inspired and get motivated on improving your business on avedameansbusiness.com. In this series, we look at five articles trending right now—from profiles on millennial owners who are "busting the millennial myth" and bringing their salon to new heights; to the evolution of the front desk; to how salon owners’ choose their salon’s names.
With 35 barbershops open and another 60 in the works, V's Barbershop strives to maintain a consistent service at every location. That proves tough when water quality and water pressure varies greatly from location to location, so Emily Brown, director of operations, sought some help from Ecoheads.
Every year we get a glimpse of what’s trending in the salon and spa world, thanks to the various submissions to the Salons of Year competition. And 2018 didn’t fail to give us the inside scoop. We discovered some delightful details we hope will inspire your future salon renovations. Get ready to mark your favorites.
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