Salon Management

2020 Consumer Survey Report: Cracking the Code to Customer Loyalty

Your salon’s loyal clients are the foundation for your future economic. When it comes to fighting your way out of the economic hardships of 2020 and setting your new course for growth, customer loyalty will be the key to your success.

In February 2020, DaySmart Software, the makers of Salon Iris Software, conducted a survey of 200 US consumers who have visited certain small businesses to better understand what they prioritize when settling on their go-to professional service providers.

And, some of the results were quite eye-opening, including:

•  What traits clients prioritize as the most important when they visit a business
•  How many visits it takes for a client to establish loyalty
•  What triggers a client to walk out and never return
• How consumer groups of different ages want to book their appointments
• And, what it takes to make a client comfortable enough to refer your business

As part of the Data-Driven Salon Experience, DaySmart is offering the results of this study. Dig in so you can hone your business to build and strengthen loyalty with your guests.  

By Salon Iris