At Phorest, we have often said that the formula for any successful salon or spa is to get your clients in more often, spending more, and generating referrals. In this ebook, we’ve woven together research and expert insight to give you the inspiration and action points to achieve this.
Plan to Stand Out by Defining Your Brand DNA
Be Visible Online with a Mini SEO Lesson
Gather Your Community via Social Media
Create Your Dream Client Persona
Learn How to be Client Obsessed
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