Salon Management

4 Proven Ways to Boost Your Salon's Client Retention Rate

Client retention helps increase ROI, leads to brand loyalty, and brings in new customers. In fact, keeping your existing customers around is more profitable than trying to attract new ones. Studies show attracting new customers costs 5x as much as retaining loyal customers, at up to 30x the marketing cost.

We break it down to show you how the following steps will get you to optimal client retention rates:

• Great first impressions and an optimal customer experience
• Enhanced communication and an easy rebooking process
• Personalized connections and targeted outreach
• Client feedback and employee participation

Find out how to keep your clients coming back in Vagaro's client retention guide.

By Vagaro