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WetBrush Pro's Whole New Look

Lauren Salapatek | January 29, 2019 | 12:38 PM
WetBrush Pro has a whole new look.

WetBrush Pro has a whole new look. The new collection combines WetBrush’s signature detangling technology - the IntelliFlex bristles, shine boar bristles and WaveTooth design - with a professional grip for even better detangling. Each brush has an ergonomically advanced design, which features finger rests and rubberized EasyGrip handle for more comfort and control even when hands are wet.

PRO DETANGLER – (Pink, Purple, Teal, Black)
• Ultra-soft IntelliFlex bristles glide through tangles
• Minimizes pain and protects against split ends and breakage
• Over 45% less breakage

PRO BACKBAR DETANGLER - (Pink, Purple, Teal, Black)
• Pain-free salon detangling brush designed especially for the backbar
• AquaVent design allows for fast drainage and makes hair treatment clean-up easy
• Ultra-soft IntelliFlex bristles glide through tangles
• Minimizes pain and protects against split ends and breakage
• Over 45% less breakage

PRO PADDLE DETANGLER - (Pink, Purple, Teal, Black)
• Expanded cushion area for faster detangling, especially on long or thick hair
• AquaVent design allows for fast drainage and makes hair treatment clean-up easy
• Ultra-soft IntelliFlex bristles glide through tangles
• Minimizes pain and protects against split ends and breakage
• Over 45% less breakage

PRO DETANGLING COMB - (Pink, Purple, Teal, Black)
• WaveTooth design evenly distributes hair across teeth for detangling
• Combs through hair color, conditioner and hair treatments for thorough and even distribution

PRO SHINE ENHANCER -  (Pink, Purple, Teal, Black)
• Natural boar bristles distribute natural oils, leaving hair shiny and smooth
• Ultra-soft IntelliFlex bristles glide through tangles
• Minimizes pain and protects against split ends and breakage
• Use for finishing, styling ponytails and up-dos, and evenly distributing dry shampoo

New bright and colorful professional packaging communicates the brand identity with a unique window design that allows shoppers to interact with the product. The packaging is color coded by the brush function to make choosing the right brush easy for customers.

Detangle - Purple
Dry - Blue
Style - Green
Care - Pink

To celebrate the launch of the new Pro Collection, WetBrush is launching two limited edition prints of the Pro Detangler: Organic Swirl (available January to June 2019) and Deco Dance (available January and February 2019).

Visit www.wetbrush.com for more information. These brushes are available at SalonCentric stores nationwide.

Originally posted on Modern Salon.

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