Thank you for your interest in BOBIT BEAUTY GROUP, which includes both NAILS Magazine and Salon Today Media. We have amazing resources, products, platforms and people to provide turnkey solutions that ensure your greatest success.
NAILS Magazine's beauty group is an advertiser's best choice when looking to reach nail industry insiders. We have the longest reach of any publication in the industry, going deep into traditional nail salons, full-service salons with nail care, Vietnamese salons, new nail technicians and students, as well as school instructors and administrators.
Our online community is global. Half of our 653,899 monthly online visitors are international, and 65% of our 1 Million+ Facebook fans are international as well, giving you true global reach.
We recommend an integrated program to help you reach into the market segments you most desire, that your company is best-suited to succeed with.
Salon Today qualified subscribers
Salon Today Magazine reaches active, engaged nail technicians every month. The vast majority of these nail professionals are responsible for their own product purchases.
Salon Today passalong readers**
Though most of our subscribers tell us they keep their copy of Salon Today permanently as a reference, 62% say they share their copy with one or more other nail techs. That nearly triples your ad’s reach.
Students, New Nail Techs, School Instructors, and Administrators
Get the attention of new nail techs and students as they’re first learning about products and developing product loyalty
Average Number of Monthly Unique Users to Salon Today.com***
Through high-quality, regularly updated content, your online message is seen by an average of 510,984 unique visitors every month on SalonToday.com.
Bonus distribution on the annual Modern Salon Big Book goes to 200 consumer beauty and business editors (influencing the ultimate end-user of your products), major trade shows across the country, as well as more than 1,000 international dealers and associations.