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Necessity is the Mother of Invention and never has that been true more than during the pandemic. Salon owners are looking at their businesses with a sharp new eye, and teams are developing innovative ideas that take beauty brands in new directions. Four innovative salon owners share how necessity caused them to reinvent their salon businesses, and how that is leading to exciting new growth possibilities:

As President of EvelineCharles Salons|Spas|Beauty MD|Academy in Edmonton, Alberta, Canada, Lina Heath helped the company partner with a local distillery to ramp up production of a luxury, salon quality hand sanitizer during the pandemic—now the company is rolling out the product to the consumer market.  

Allure Designs in Beauty’s Shelly Malizola developed at-home spa kits for her clientele during the pandemic, and that has led her to launch The Beauty Cloud, which provides accessible esthetics, superior products and better skin education to women across the globe.

When a health crisis prompted Head Case Hair Studio’s Kelley Swing to investigate clean beauty brands, she brought in the Danish line Natulique and became a distributor. Now, her salon is attracting a new demographic and tapping into a new revenue stream.

After suffering hair loss of her own, Lyndsay Maderis decided to take her passion for extensions to the next level by switching careers and becoming a stylist in 2014 and eventually opening Thairapy PDX Extension Boutique & Specialty Salon in Portland, Oregon. Now, she and her team of five stylists hope to normalize extensions and help thousands provide beautiful results for their guests