As a co author of Six-Figure Sales, Harry Wood walks stylists through his process for educating clients about retail which helps him bring in more than $60,000 a year in retail sales.
Win a new client's repeat business with excellent service and the “something extra” that distinguishes your salon from a million others.
Gene Juarez Salons & Spas created a direct mailing piece to unveil its new 24,000 square-foot flagship salon in a high-end mall nearby.
As a salon owner, it’s part of your long list of responsibilities to run a profitable salon. Building a profitable salon means providing your team, and yourself, with opportunities for freedom, security, benefits, growth, education and much more! But like most aspects of running a business, it’s not an easy task. Here's some advice from SALON TODAY blogger, Kati Whitledge.
Salons and barbershops are using beacons to help the front desk check incoming guests in while suggesting retail recommendations to guests through their phones.
As a digital marketing guru for almost a decade, Justin Champion mastered the skill of developing content that attracts and engages his target audience. He shares his trade secrets in a new book, but recaps his 20 best ideas with SALON TODAY.
Chicago Stylist and educator Coral Lahiani has found the solution to her retail dilemmas.
There were classes and discussions about Instagram everywhere at America’s Beauty Show in Chicago this year, but one of the best we attended was a class called “Instafamous” by Instagram star Daniel Mason-Jones.
The President’s Club Barber Shop in Millburn, NJ, co-owned by Katie LaVecchia and Laura Aguilar, has found success with a membership model at its 10-month old barbershop spa.