As a digital marketing guru for almost a decade, Justin Champion mastered the skill of developing content that attracts and engages his target audience. He shares his trade secrets in a new book, but recaps his 20 best ideas with SALON TODAY.
Chicago Stylist and educator Coral Lahiani has found the solution to her retail dilemmas.
There were classes and discussions about Instagram everywhere at America’s Beauty Show in Chicago this year, but one of the best we attended was a class called “Instafamous” by Instagram star Daniel Mason-Jones.
The President’s Club Barber Shop in Millburn, NJ, co-owned by Katie LaVecchia and Laura Aguilar, has found success with a membership model at its 10-month old barbershop spa.
In a recent webinar, Dilan DeSilva, founder of Salon Clouds Plus, shared with us several strategies for using technology to increase retail sales. To simplify the strategies, he broke them down into four quadrants.
The change in season can trigger a change in hair color for clients. The SOLO Artist Advisory Council of industry experts answer how you can help your clients transition color according to the season.
Any purchase made at the Zazu Exchange can be used toward a menu of select services. If a client spends $50, he or she is handed a free voucher for a blowout or a brow wax that can be redeemed at any time in the same calendar year.
Research shows that gift cards remain one of the most popular items on wish list, and Valentine's Day is one of the beauty industry's biggest gift holidays. SalonTarget helps you get gift-card ready.
Salon Today is always on the lookout for savvy business advice, and we recently found great reads on these topics on Aveda Means Business. Get more info about Aveda’s new Full Spectrum Demi+ Line; Learn how one master colorist produces $500,000 in retail and service revenue each year. Boost your bottom line; hear what you can expect at Serious Business 2018; and see what one salon does to show client appreciation.
"Salon services and retail products must always be combined into one conversation. If you only present salon service options, you are only doing half of your job."
In Ft. Lauderdale, Florida, the Ouidad Salon by Chadwick and Igor is elevating the client experience by embracing a new communication technology.