In a recent webinar, Dilan DeSilva, founder of Salon Clouds Plus, shared with us several strategies for using technology to increase retail sales. To simplify the strategies, he broke them down into four quadrants.
Application season is open for STAMP, Salon Today's Annual Marketing Program, and we're looking for your most successful marketing and promotional pieces.
At J. Nicolle Salon and Spa, Jennifer Kennedy takes the concept of Love Week, which she heard about at Serious Business in 2017, and develops culture-building and marketing programs around it.
Do all beauty trends follow each other? As we start to see a softer, more natural trend in hair and hair color will this also be reflected in eyelash extensions and lash designs?
Both new to the market and well-established brands have to stay on top of their brand image, while also keeping a finger on the pulse of their customers.
Salon Today is always on the lookout for savvy business advice, and we recently found great reads on these topics on Aveda Means Business. Get more info about Aveda’s new Full Spectrum Demi+ Line; Learn how one master colorist produces $500,000 in retail and service revenue each year. Boost your bottom line; hear what you can expect at Serious Business 2018; and see what one salon does to show client appreciation.
How have you decided to manage free haircuts for family members? How are you seeing to it that you can take care of family and yet not be abused?
The holiday season is right around the corner! For many salons and spas, the end of the year is one of the busiest times. Throughout the hustle and bustle, some things may fall to the wayside, including marketing initiatives. Luckily Millennium S.I. has you covered with a pre-made holiday marketing calendar to help you increase your sales for the rest of 2017.
Building a strong Instagram presence is essential to standing out in the beauty industry, and utilizing this free social service can be one of your best marketing tools. Learn some vital tips and tricks straight from the MODERN editorial team on how you can start boosting your business today with the help of social media.
Need some fresh marketing ideas for your salon? The secret to successful marketing involves a combination of brand awareness and fostering long-lasting relationships with your community. Millennium S.I. has put together the best beauty industry brand strategies to keep your marketing game strong.
With 46 outstanding marketing ideas in 27 categories, SALON TODAY's Annual Marketing Program promises to ignite your promotional plans for 2018.