May 2024

May 2024

May 2024 Cover

T-Shirt Philosophy

The other day I saw a T-shirt that read, “Without data, you’re just another person with an opinion.”  While I don’t typically subscribe to T-shirt philosophy, this statement really resonated with me.

As we go into our 7th year of producing the Data-Driven Salon Summit, (this time in Denver, May 5-6), our team constantly analyzes how data shapes the way salons do business. Our sessions and speakers illustrate how data reveals salon management challenges, identifies new growth opportunities and takes the heat and emotion out of staff management issues.

We examine KPIs in many of these sessions, giving attendees benchmarks they can evaluate their owner numbers against, while spotlighting the best practices of successful salon owners.

Here’s just some of the themes we’ll be exploring:

  • How goal-setting and a positive mindset can ignite your own fire
  • How to find and keep clients
  • The three rules of color management
  • The magic of skin: how to create additional profit centers in your salon and spa business
  • Unlocking your growth potential
  • Owners and their favorite KPIs
  • AI-driven marketing
  • How to solve your clients’ need for perceived value
  • Navigating salon success with creative strategies
  • Creating customized compensation packages for all career levels
  • Unleashing alternative revenue streams for salons
  • Strategies to accelerate your revenue in 2024
  • Marketing for money in the bank
  • How to unlock the power of sustainability
  • How EOS and a leadership team changed one salon’s momentum
  • Insider tips on boosting productivity into profitability

In addition, this year we launched a Stylist Track with a customized education to help beauty pros grow both personally and professionally. And, on May 5th, Data-riven Salon Summit is host to the SALON TODAY 200 Celebratory Dinner and Award Presentation.

For a complete list of sessions and speakers, visit


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