THE WORLD OF R+CO
Our graphic packaging, playful product names, high-performance results and Collective approach to the creative process make R+Co a favorite on-set, in salons and in clients’ homes.
Editorial concepts are a huge part of the DNA of R+Co. Throughout this collab with MODERN SALON, we invite you into the world of R+Co, showcasing some of our collaborators; a sneak peek into the projects we have planned for 2021; and a look at our launches, trend forecasting, community and education. This special-edition issue speaks to your interests—from how to curate a playlist (page 12) and techniques to take care of you (page 16), to trend forecasts and leadership strategies (page 26).
R+Co is a brand anchored in the history of hairdressing—although we’ve been on the market for just six years, our founders (get to know Howard McLaren on page 18), create the most iconic hair transformations in history, and set the trends of today.
It was important that, throughout this issue, we feature voices from our Collective of educators, as well as our extended family of contributors. From styling, color and cutting education, to business strategies and product development, R+Co’s collective approach unites category experts from different disciplines to truly create a superior line influenced by the best of the best.
This issue also debuts R+Co BLEU, a prescriptive line-up of treatment-oriented formulations that bring sustainable luxury to the prestige category. Just like R+Co, BLEU is vegan, Leaping Bunny-certified, color-safe and clean. Made from 100% recycled, and 100% recyclable, packaging, R+Co BLEU unites reparative technology with luxe actives for supercharged glamour with long-lasting shine and hold. Learn more in Eco Luxe beginning on page 30.
If 2020 taught us anything, it’s that it’s time for the industry to shift to stay current. Although, historically, the beauty industry has been very competitive, we think there’s more to be gained by working together and building community—that’s part of the reasoning why we named our affiliate program R+Co Love (learn more on page 28). Whether it’s reimagining your salon’s hours, to virtual consultations or offering your guests home delivery, the rule-breakers are the ones setting the stage for how the industry is evolving.
Collaboration and community are at the heart of our brand. As we look ahead, stay inspired by following us on Instagram @randco, RSVPing for complimentary digital education at randco.com/edu, or joining us on R+Co Talk Radio, available everywhere podcasts are streamed.
Dan Langer, President, dlanger@luxbp.com @theoriginalDL
Alison Alhamed, Vice President of Community + Social Media, aalhamed@luxbp.com @alisonalhamed
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