From traditional print ads to social media posts to one salon’s own influencer campaign, the 5th annual STAMP (Salon Today Annual Marketing Program) profiles 31 winning marketing and promotion ideas in 27 different categories, encouraging the salon industry’s best marketers to share their savvy ideas. Ten emerging salon leaders from Qnity’s 2 to 10 compete in a marketing challenge, crafting clever campaigns that move the needle on a particular service category. And, Minerva’s Jeff Grissler, Keune’s Rachael Hoffman and STX’s Jeff Mason kick off the 5th annual SALON TODAY Total Salon Makeover Competition.
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