While a new client in the salon is silver, a retained one is gold. Salons that maintain a higher percentage of client retention have a predictable and consistent amount of revenue coming through their doors. Salon owners Heather Yurko, Matthew Khodayari and Sonya Gettinger reveal the retention, referral and prebooking strategies that keep their salon chairs humming productively and their team members striving to get loyal clients through the doors more frequently.
In this issue, SALON TODAY explores the ins and outs of three salon-membership programs; tours the new resource and education space at Gadabout SalonSpas and investigates the water issues plaguing salons around the country. Kelly Gorsuch, owner of two salons and four grooming establishments in Washington D.C. shows us how he divides his time; while Emory University’s Benn Konsynski offers a futuristic glimpse in how data and technology can shape the future of salon business.
This month’s cover model is Heather Yurko, owner of Neatbeat in Louisville, Kentucky. Photo by Madeline Thompson.