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May 2016

May 2016

May 2016 Cover

In our growth-focused May issue, SALON TODAY shows you how to boost your revenue by expanding your menu of services. Salon owners—including the ever-lovely Sonya Dove of The Doves by DNA in Santa Monica, California—explore five service categories, including hair extensions, hair treatments, nail services, eyelash extensions and thinning hair solutions. They’ll show you how to increase both sales and profits by designing upgraded services and expanding menus with new options.

In addition, Jay Williams shares the new seminar he’s creating based on Dr. Lew Losoncy’s classic book, On Becoming a Psy-Cosmetologist, industry leaders explore using culture as a hiring guide in Mindset, and busy salon owner Oliver Steinnagel shows us what he’s up to when he’s not serving on the boards of two associations.

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