Special Issue: Build a Thriving Men’s Business
If your salon doesn’t have a thriving cache of male clients, you’re leaving a potentially lucrative part of your business on the table. To help salons grow their men’s business while celebrating its 20th anniversary, American Crew partnered with SALON TODAY on this special bonus issue.
While Paul Wilson, owner of Art + Science, gives you a tour of the Crew Space he carved out of his Evanston, Illinois, location, a host of salon owners and barbers offer sound strategies for attracting male clients and keeping them. In addition, a massive grooming study, underwritten by American Crew and SportClips, reveals men’s preference in a salon, a stylist/barber and a salon experience.
Finally, American Crew’s International All-Star of the Year Patti Davenport and U.S. All-Star Challenge Winner Alyssa Brasket share their style inspirations and their strategies for capturing male clients.