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Salon Today

September 2018

From traditional print ads to social media posts to one salon’s own influencer campaign, the 5th annual STAMP (Salon Today Annual Marketing Program) profiles 31 winning marketing and promotion ideas in 27 different categories, encouraging the salon industry’s best marketers to share their savvy ideas. Ten emerging salon leaders from Qnity’s 2 to 10 compete in a marketing challenge, crafting clever campaigns that move the needle on a particular service category. And, Minerva’s Jeff Grissler, Keune’s Rachael Hoffman and STX’s Jeff Mason kick off the 5th annual SALON TODAY Total Salon Makeover Competition.

In This Issue

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Article

STAMP 2018: Offering a VIP Program to Reward Your Clients

Stacey Soble | October 3, 2018

After years of planning, Cutting Loose Salon introduced a new VIP program that rewards guests for their loyalty. The program, which has three levels, starts every guest at the Circle Level. After a guest spends $150 in the salon, Cutting Loose sends them an automated email with a $15 gift card. When the client spends $400, the salon gifts them a $30 gift card.

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STAMP 2018: Paris Parker's Employee Recruitment Material

Stacey Soble | October 3, 2018

In an effort to recruit passionate and authentic artists to join its team, Paris Parker worked with Imaginal Marketing to create a fast-paced video that captured the energy of Paris Parker and the passion of its stylists while creating a sense of welcoming.

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Article

STAMP 2018: Creating a Salon Mantra or Mission Statement

| October 3, 2018

When Penzone Salon + Spa opened its newest location in May 2018, it took the opportunity to completely reinvent the brand. Working with business consultant Venn Brand Group and the micro agency The Wonder Jam, the salon realigned its spa mantra to “We improve lives from the outside in.” This mantra supports the salon’s new holistic approach to beauty.

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STAMP 2018: Re-Branding Through Marketing Illustrations

Stacey Soble | October 3, 2018

Ginger Bay is proud of its 27-year history within the St. Louis community and wanted its brand to reflect its longtime presence. To promote the rebrand, Imaginal Marketing incorporated the St. Louis Arch and local scenery into an illustration, using the tagline Share The Love—STL is the nickname for St. Louis as well as its airport code.

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Article

Will It Play in Peoria?

| September 20, 2018

In Editor Stacey Soble's monthly column, she snags an opportunity to watch Heather Bagby teach a Summit Stylist class and witnesses the power of stylists embracing their numbers.

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Article

STAMP 2018: Salon Spa W's Going Global Campaign - Promoting Travel Products

Stacey Soble | September 19, 2018

Salon Spa W's Going Global campaign incorporated a variety of digital and traditional marketing elements and had the whole salon buzzing about spring fashion and travel products. During the celebration, the salon ran a promotion on travel products, allowing clients to pick six and receive a free travel pouch which resulted in $2,600 in sales.

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STAMP 2018: The SpaCanna Escape

Stacey Soble | September 19, 2018

Apothecanna’s philosophy, aromas and textures perfectly resonated with the Habitude guest, so Inez Gray determined 4/20 was the perfect date to co-brand with the cannabis-derived line on a Mother’s Day campaign, because “What do Moms need more than weed cream?” The spa sold more than $45,000 worth of gift cards, attributing its success to the controversial and exciting campaign.

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Article

STAMP 2018: Try a Guerilla Marketing Campaign

Stacey Soble | September 19, 2018

Two of RedBloom Salon's master stylists took the lead on a marketing project that had some legs. Without telling the team why, they asked each member why they love what they do and collected the responses through an online form. On a Monday, when the salon was closed, the team leaders used window markers to write the responses on the salon’s windows to surprise both the guests and the team members.

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