Salon Today

Salon Today January/February

The 20th annual issue introducing the SALON TODAY 200—While it’s a milestone issue for us and a portrait of the current state of salon and spa success, it’s also a great retrospective on how salon and spa business trends have changed over the past two decades.

Meet the salon and spa owners who captured top honors this year, learn from their winning ideas and observe their stats. Review the data on this year’s class and use our benchmarks to measure your own business success. Then, get your own perspective of how business has changed since the first Salon Today 200 in 1998.

Plus, check in on the progress of our Total Salon Makeover winner Hair Anatomy and learn about a cool new music system than engages clients.

In This Issue

Article The team from The Circle Salon on retreat at the Garfield Park Conservatory in Chicago, IL.

2017 Salon Today 200: Salon Culture

| December 9, 2016

Announcing the 2017 Honorees in the category of Salon Culture. Culture is that invisible, yet tangilbe, energy that binds and propels a team and attracts clients. A strong culture is hard to define and even more difficult to build. But when mastered, these salons are unstoppable.

Article Bella Luci Salon in Poughkeepsie, NY.

2017 Salon Today 200: Retention and Referral

| December 8, 2016

Meet the 2017 Salon Today 200 Honorees in the category of Retention and Referral. These owners know a salon's ability to attract new clients fuels its growth, while its ability to get those ame clients to come back again and again drives its overall success.


The Power of Persistence

Stacey Soble | January 1, 2017

Once upon a time more than 20 years ago, Michele Musgrove, MODERN SALON Media’s associate publisher and editorial director, had my role—as editor in chief of SALON TODAY. At the time, there was a general perception that salon and spa owners were close-lipped about their best business-building ideas and reluctant to share their financials.

Article With Mood Media Mix’s new Social Mix feature, clients can use their phones to vote for the music that will play during their salon service—a modern take on the jukebox.

The Contemporary Jukebox

Stacey Soble | December 14, 2016

Mood Media's new 'Social Mix' feature engages salon clients by allowing them to pick the songs that will play during their salon service. Two salons weigh in.

Article The team from Local Honey in Greensboro, NC.

2017 Salon Today 200: Growth, Part Two

Stacey Soble | December 12, 2016

Meet the second half of our 2017 Salon Today 200 Growth Honorees. When a salon or spa masters a number of best business practices, it often fuels its growth. The resulting momentum, as well as the extra resources, often encourage the business and its team to continue to expand as they seek success.

Article The team from 20 Volume Salon & Spa in Gilbert, AZ.

2017 Salon Today 200: Growth, Part 1

Stacey Soble | December 11, 2016

By excelling in a number of best practices, a salon creates the momentum that engages teams, excites clients and results in growth. And, growth in turn provides the resources needed to reach future goals. Here are the first 50 2017 Salon Today 200 Honorees in the category of Growth.

Article The team from Tulip Salon & Spa in Fredericksburg, Virgina.

2017 Salon Today 200: Technology

Stacey Soble | December 10, 2016

Meet the 2017 Salon Today 200 Honorees in the category of Technology. In today's fast-paced world, technology plays a critical role in boosting a salon and spa to the next lever--from communicating with guests, measuring and motivating team members and keeping all systems running strong.

Article A collage of retail displays at Signatures Salon in Lake Charles, LA.

2017 Salon Today 200: Retail and Merchandising

Stacey Soble | December 7, 2016

These 2017 Salon Today 200 Honorees in the category of Retail and Merchandising understand that retail success requires the pull of the entire team--from the owners and front desk team who design promotions and creative displays to the service providers who educate each client.

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