Salon Today

May 2016

In our growth-focused May issue, SALON TODAY shows you how to boost your revenue by expanding your menu of services. Salon owners—including the ever-lovely Sonya Dove of The Doves by DNA in Santa Monica, California—explore five service categories, including hair extensions, hair treatments, nail services, eyelash extensions and thinning hair solutions. They’ll show you how to increase both sales and profits by designing upgraded services and expanding menus with new options.

In addition, Jay Williams shares the new seminar he’s creating based on Dr. Lew Losoncy’s classic book, On Becoming a Psy-Cosmetologist, industry leaders explore using culture as a hiring guide in Mindset, and busy salon owner Oliver Steinnagel shows us what he’s up to when he’s not serving on the boards of two associations.

In This Issue


Personal Compass: Where's Oliver?

Karie Bennett | May 2, 2016

Take a photograph from any salon industry gathering and chances are Oliver Steinnagel is in the crowd. Armed with an amazing work ethic passed down from his German immigrant parents, Steinnagel, who co-owns Oliver’s Hair Salon with wife ...

Article Andis' Dave Diggs, Sexy Hair's Stephanie Polansky and Salon 124's John Palmieri tackle a question about using salon culture as a guide for hiring new talent.

Mindset: Social Studies

Anne Moratto | May 6, 2016

Today's job-seekers are looking for employers whose values align with their own. On that same note, employers want to know a prospect will be a valuable addition to the team. This month, we asked several industry leaders, "What's ...

Article Sonya Dove, co-owner of the Doves Studio by DNA, boosted her service sales by carving out an expertise with hair extensions. Here, she models Hairdreams' Quikkies which give her bob added fullness. Image by Nicolas Troncin.

Upgrade Revolution

Laurel Nelson | May 3, 2016

When a salon’s service providers start reaching full productivity, an owner’s usual next step is to mentally start envisioning his or her brand in a bigger location or an additional one. But the smartest course to profitability lies ...


Intercoiffure Spring Atelier 2016: Review.Renew.Reset

Maggie Mulhern | April 19, 2016

THE EVENT: “Review.Renew.Reset” the INTERCOIFFURE SPRING ATELIER, Boca Raton, Florida. April 2016.THE DETAILS: With a goal to share best business practices among market leaders from the United States and Canada, the Intercoiffure ...