In This Issue


2010 Vision: Engage New Business

Alison Alhamed | July 10, 2011

In 1999 the best-selling business book, The Experience Economy: Work is Theatre & Every Business a Stage taught us that goods and services are no longer enough. The authors Joseph Pine and James Gilmore advised business owners, “to be successful in today’s increasingly competitive environment, companies must learn to stage experiences for each one of their individual customers.”