In Honor of the Late Jerry Gordon

Internationally acclaimed salon owner and beauty industry icon Jerry Gordon was constantly creating, teaching and giving back to the professional beauty community he loved, all throughout his 50-year career.

In a powerful video premiered at the Intercoiffure Atelier weeks before his November 2015 passing, Gordon summarizes key changes in the beauty business over the past five decades, and how those shifts have impacted salon economics, with advice on how salons and stylists must continue to adapt. (Of his many beauty and business achievements, Gordon may be best known for pioneering and sharing the "Double Shifting" salon method.)

To continue spreading Gordon's salon wisdom and practical advice among current and future salon professionals, his wife and salon co-owner Karen Gordon is making this video available to salon professionals, with proceeds supporting the presentation of Intercoiffure America/Canada's Artistic Team at the World Congress in Shanghai.


History and Economics 101

Insights from one of beauty’s greatest minds, reflecting on the most critical changes in the salon business over the past 50 years, and how those shifts still impact owners and stylists today.


If you'd like to share with your network or team, we've provided the following tools.

1. Post a Tribute Banner

These banners can be used on your website to support Gordon's message.  Click on the images for the full size and save the banner to use on your site or newsletter.

full size

full size

2. Share to Social Media

You can use this image to share on Instagram, Facebook, Twitter or any other social media platform. Click on the image for the full size.

full size

3. Send an Email

You can download this HTML template to send out through your email service.

View or download HTML - right click and save to download


Industry Mourns Jerry Gordon: salon owner, business leader, educator

a Bobit media brand

Create your free Bobit Connect account to bookmark content.

The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!

Create Account