Leon Alexander

How to Think Like a Genius

Eurisko's Leon Alexander studies genius thinkers in an effort to help salon owners think more creatively.

Eurisko's Leon Alexander is back with a blog that gives you a glimpse at the salon and the salon consumer of the future. Learn how you'll soon be educating, entertaining and sharing experiences with your clients....

Thinking to a Higher Order

by Leon Alexander

In order for salons to compete with serious retailers, blogger Dr. Leon Alexander challenges salon owners to think creatively when it comes to education and to offer business education to service providers, or what he calls thinking to a higher order.

Marketing to Our Minds

by Leon Alexander

Eurisko's Leon Alexander returns to continue our journey into understanding the consumer's mind.

The Language of Eye Movements: How to Read Others' Thoughts by Their Gestures

by Leon Alexander

Have you ever wondered what your customers are thinking? The ability to read minds has been a pursuit of mankind for eternity. To date we still cannot read another human’s mind, but we can have a reasonable incite into the implications of customers thoughts by studying some simple rules regarding their body language.

Designed for Emotional Buying Behavior

by Leon Alexander

Companies like CVS and Duane Reade have recognized the potential impact beauty products have on their bottom line and are adjusting their strategic plans accordingly by designing their new locations to gain an even greater market share of the hair and skincare market. In essence, they are coming after your salon business–the beauty industry business.

How Design Influences Behavior

by Leon Alexander

Design surrounds you, it influences your thoughts, and subsequently your behavior. Understanding that relationship between the environment and your mind is important. Your brain is not only hard-wired to interpret certain spatial characteristics in certain ways, but your mind also plays a role in how you make decisions based on those interpretations. All in all, design is a type of "food for thought" where your surroundings impact not only how you perceive that world, but also how you interact within it.

What Consumers Need

by Leon Alexander

As we exit the current recession, a new experience economy will be centered on one of the most fundamental human motivators: our need for self-esteem.

How Consumers Think

by Leon Alexander

Have you ever walked into a hotel room, tossed your key card somewhere, and a few seconds later forgotten where you put it? The data just vanishes from the brain's hard drive. Why? Because our brains are simultaneously processing all kinds of information—what city or time zone am I in, how long until my appointment, when is it time to eat? With a limited capacity of our short-term memory, the location of the room card just doesn't make the cut.

The Carrot, the Egg or the Coffee?

by Leon Alexander

The national economic downturn and resulting credit crunch has undoubtedly had an impact on the professional beauty industry. It has affected most salon owners with a decline of their salon business and profits. Other salon owners, who’ve viewed this as an opportunity, have been impacted in a positive way.

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