Laurel Nelson is a freelance writer who worked for Modern Salon Media for 12 years. During her time with the company she served as Author - Editor of Salon Today for several years and then Author - Editor of Modern Salon for two years. She is currently a stay-at-home mom who continues to enjoy writing and researching for the beauty industry.
With Rosy Software and SalonInteractive, a salon finds a direct way to reach clients with her branded message, while a closed system for online retailing offers a data-protecting solution that keeps the professional in the equation.
The Salon People's Dare to Dream event, which was held in Florida last weekend, helped salon professionals step back from their busy lives for a moment and ponder their overall long-term journey.
Leading Aveda professionals encourage stylists to overcome their fears and pursue their dreams at Dare to Dream 2018, while The Salon People encourage that pursuit by giving out the first Best New Aveda Artist Awards.
Hand-written notes and surprise messages left on cars or inside the lids of products make the clients at Neatbeat in Louisville, Kentucky, feel special. Check out Owner Heather Yurko's Positively Impacting People program.
Eufora's Joanne Magana calculates the cost of appointment stretching and arms owners, stylists and front desk personnel with scripts to aid in the prebooking process. A great lesson for your next staff meeting.
EvelineCharles Salon, Spa and Beauty MD partners with Canada's biggest retail chain to create a franchise of salons within the retailer's stores. Find out why this is beneficial for both parties and how interested investors can take action.
Hurricane Harvey and a resulting planned controlled flood left damage to two of the three Josephine’s Salon and Spa locations in Houston. See how Owner Vivian Yeh finds her strength to rebuild with a helping hand from the professional beauty industry.
How do you effectively market a service nobody wants to admit they need? We gathered advice from several owners who regularly work with thinning-hair clients.
Barbara De Laere, Aveda's new global general manager, brings a wealth of international beauty experience and humble respect for the eco-friendly brand to her new job. Learn about her background, then see her responses to 20 fast-fire questions that offer insight into her personality.
When was the last time you took two full days to work on yourself? If this sounds like just what you need, Dare to Dream is the place to make it happen.