Laurel Nelson

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Laurel Nelson is a freelance writer who worked for Modern Salon Media for 12 years. During her time with the company she served as Author - Editor of Salon Today for several years and then Author - Editor of Modern Salon for two years. She is currently a stay-at-home mom who continues to enjoy writing and researching for the beauty industry.

Laurel Nelson wrote

Jim Bower, founder and CEO of SalonInteractive.

Keeping Retail Sales in the Professional Beauty Industry

by Laurel Nelson

The past decade has been a wild ride for professional beauty brands as big box stores, e-commerce, and drug and grocery stores have joined the mix. But now, SalonInteractive is re-routing professional products back to salons and beauty professionals.

Nina Childers, owner of Bella Salon & Spa and Charlotte Thomas Salon, in Chester Springs,...

Phorest's TreatCard Gives Salons an Easy Way to Reward Loyal Guests

by Laurel Nelson

Instead of offering clients discounts, Phorest's TreatCard helps loyal clients accumulate points then owners can reward them with products or services they've never tried before.

Owners Ramiro Corrales, Taylor Miller and Cameron Kepford check out a client's recent positive...

Marketing the Salon in the Modern Tech Era

by Laurel Nelson

Long gone are the days of marketing your salon with one simple ad. To break through the clutter, today's marketing messages must be multipronged--saying the right thing to the right people, when and where they're ready for the message. Today's technology makes that easier than ever.

The 2019 Technology Guide

by Laurel Nelson

Technology plays a strong hand in how successful owners lead their salons, and now the options go far beyong appointment scheduling. This helpful guide introduce you to a number of digital tools to add to your managment toolbox.

Salon Meets Today's Client Expectations for Convenience with New Technology Tools

by Laurel Nelson

From online appointment booking to e-commerce, new salon owners Anthony and Gloria Edge embrace technology tools that help them deliver on client demand for convenience, personalization and customization.

Maximizing Revenue Per Square Feet with a Master

by Laurel Nelson

Anyone can open a salon. But opening a salon, making it profitable and staying in business is another matter. Learn how to maximize your revenue per square foot with Jim Pacifico.

A consistency in coaching regarding the service/retail conversation with clients yields a higher...

Profit-Driving Strategies for Spring and Summer

by Laurel Nelson

Client referral programs, retail incentives, working with assistants, and employee bonus programs--SALON TODAY recommends a list of stories that all aim to bring more profit to the bottom line.