Ivan Zoot is ClipperGuy, a highly sought after presenter and trainer in the world of men's hair. Learn more about Ivan's educational support and programming at clipperguy.com.
by Ivan Zoot
Pricing is one of the most important business decisions you will ever make as a haircutter. Here are five tips for effective pricing and price management.
Use the sentences as they are, word for word. Do not alter the words. Do not change the order. Then watch what happens.
This is an old school marketing idea that will never alter, never go out of style and never be replaced with anything that will ever work better.
Every town has that one shop or salon that never has hiring challenges. This does not happen by accident.
A new client, whether a walk-in or a referral, is a nugget of gold.
How do you craft this nugget into a thing of beauty?
How have you decided to manage free haircuts for family members? How are you seeing to it that you can take care of family and yet not be abused?
Gift certificates are sales today and butts in seats tomorrow… and especially in the coming months after the holiday rush. They can also be some insurance against slower times.
Small Business Saturday happens right after Thanksgiving, and can be an excellent time for local barbershops and beauty salons to capitalize on the occasion.
Running a barbershop is fairly easy. Killing a barber business is even easier. Here are my top five tips to run your barbershop business out of business.